Referral Academy
Master referral marketing
in 12 lessons.
A free, self-paced course taught by the team that built ReferralFlo. Real examples, real numbers, real frameworks you can apply Monday morning.
100% free Self-paced Certificate at completion
0
Video lessons
0+
Real examples
0+
Marketers enrolled
01Curriculum
Twelve lessons. Five modules. One outcome.
01
Foundations
01
Why referrals beat paid ads
8 min
02
The double-sided incentive
12 min
03
Picking the right reward
14 min
02
Design
04
Designing your share moments
10 min
05
Writing copy that converts
16 min
06
Visual design for referral pages
14 min
03
Launch
07
Launching your first program
20 min
08
Promoting to existing customers
12 min
04
Optimize
09
Reading the numbers
18 min
10
A/B testing rewards
14 min
05
Scale
11
Scaling to multi-program
22 min
12
The advanced playbook
30 min
02Outcome
What you'll be able to do.
Diagnose why an existing referral program isn't growing
Pick rewards that maximize ROI without cannibalizing margin
Design share moments that fit your customer journey
Set up tracking that survives ad-blockers and iOS privacy
Run experiments that produce statistically significant results
Scale from one program to a multi-program organization
Free course. Real results.
Join 18,000+ marketers learning the craft of referral programs.