ReferralFlo
Customer referral programs

Customer referral programs that turn your customers into revenue

People already recommend you. ReferralFlo makes each recommendation a tracked, rewarded, repeatable event, from the first shared link to the payout that says thank you.

Book a demoSee how it works
Rewards for both sides Hosted or embedded Five-layer fraud screening
Tonight, in your program
Acme Co. Referrals
Give $50, get $50
app.referralflo.ai/r/sarah-chen
Copy
Sarah shared her link
Copied · posted to her group chat
Jordan clicked
Instagram · iPhone · first visit
Jordan converted
First order · $180
Sarah's reward
$50
Jordan's reward
$50
The problem you already have

Right now, somewhere, a customer is recommending you — in a group chat, over coffee, in a Slack you'll never see. You can't thank them, you can't measure it, and you can't make it happen again.

What most teams do: a coupon code in an email footer, a spreadsheet nobody updates, rewards paid whenever someone remembers. The channel that converts best gets managed worst.
What ReferralFlo does: runs the same recommendation as a program: a link worth sharing, a reward on both sides, every step tracked from click to payout.
16%
higher lifetime value from referred customers
Schmitt, Skiera & Van den Bulte, Journal of Marketing (2011)
18%
less likely to churn than customers acquired another way
Schmitt, Skiera & Van den Bulte, Journal of Marketing (2011)
20–50%
of purchasing decisions are driven primarily by word of mouth
McKinsey & Company
Follow one referral

From a shared link to two rewards

Each step shows the human moment — and what ReferralFlo records beneath it.

1
Sarah joins your program
A happy customer signs up on your branded page.
Advocate record + unique referral code issued
2
She shares her link
Pre-written post, one tap — it lands in a group chat.
Every click tracked with device & source
3
Jordan converts
Her friend clicks Thursday, orders Friday.
Verified → qualified → converted, fraud-screened
4
Both get their reward
$50 each, and Sarah shares again next month.
Approved & paid via Stripe, PayPal or Tremendous
Why customer referrals
01
Both sides win
A reward for the advocate and one for the friend, configured separately, released only when the referral converts. Double-sided programs give both people a reason to act.
02
Attribution you can defend
Every referral is tied to an advocate, a program, a channel and a device fingerprint. When referrals drive revenue, finance believes the numbers.
03
Rewards that pay themselves out
Approve one-by-one or in bulk; fulfilment runs through Stripe, PayPal or Tremendous with per-reward status tracking, retry, and a full audit trail.

“Our clients were already recommending us. ReferralFlo just meant we finally knew who they were, and could thank them properly.”

Tuba Hijab
Tuba Hijab
Nutricoaster.com
Where they land

A capture page on your own domain

Hosted or embedded, your colours, your domain. The advocate shares a link, the friend lands somewhere that looks like you, and the referral is recorded before anyone fills in a form.

refer.acme.co/p/friends-of-acme
Acme Co.
Give $50, get $50
Refer a friend to Acme. They save on their first order — you earn a reward when they convert.
1Share your link
2Friend signs up
3You both get rewarded
Work email
Join the program
What you watch

Every referral, and where it got to

Source, advocate and stage on every row, filterable, with a fraud risk level attached. When someone asks which customers came from the programme, the answer is a filter away.

RF/Referrals
Last 30 days
AllConvertedQualifiedFlagged
Export CSV
ReferralSourceAdvocateStageFraud riskReward
Jordan KimLinkedInSarah ChenConvertedLow$150
Amara OseiDirect linkMarcus PatelQualifiedLow—
Leo MartinsWhatsAppSarah ChenVerifiedMedium—
Yuki TanakaEmailPriya RaoSubmittedLow—
D. VillanuevaDirect linkMarcus PatelFlaggedHighHeld
LifecycleClick→Submitted→Verified→Qualified→Converted→Rewarded
Rewards in action

Approve it, and it's paid

Converted referrals queue up with their reward amount attached. Review, approve in bulk, and fulfilment fires, with an audit trail behind every dollar your programme spends.

Reward approvalsThis week
$50.00 · Cash reward
Sarah Chen · Winter Campaign
PendingApproveReject
Marcus Patel
$200.00 · Spring Launch
Approved
Priya Rao
$100.00 · Winter Campaign
Approved
Fraud check passed
Device · velocity · duplicates
0 fraudulent payouts this quarter
Keeping it alive

The emails that make it repeat

A referral programme dies quietly when nobody is reminded it exists. Lifecycle emails fire on the states you choose, in your own words, without a separate tool.

Email templatesWinter Campaign
AdvocateAdminReferred friend
Trigger
Reward issued
Sender
rewards@acme.co
Subject
Your{{reward_amount}}reward is on its way 🎉
Hi {{advocate_name}}, great news — Jordan just converted. Your {{reward_amount}} reward has been approved and is being paid out.
Live preview · queued delivery with retrySend test

Is this the right motion for you?

Built for
Products people already recommend: e-commerce, SaaS, and services with repeat customers. Works from your first hundred customers up; no engineering project required to start.
What's included
Hosted or embedded capture · double-sided reward rules · lifecycle emails · five-layer fraud screening · payouts via Stripe, PayPal or Tremendous · funnels and channel analytics.
Pairs well with
Graduating your most active advocates into an ambassador program — both run side-by-side from the same workspace, on one plan.
Everything included

The details that make it dependable

Hosted or embedded capture

Your page or ours. Lead form builder with consent rules.

Lifecycle email triggers

Welcome, referral received, converted, reward issued, reminders.

Five-layer fraud screening

Every referral scored before a reward moves.

Tiered & milestone rewards

Fixed, percentage, tiered by volume, or milestone rules.

Short links that track

Click tracking with device and source metadata.

Conversion snippet

Credit conversions from your own checkout.

White-label everything

Your brand, colours and domain throughout.

Zapier, API & webhooks

Push referral events anywhere in your stack.

Common questions

How long does it take to launch a customer referral program?

The six-step method walks you from blank page to live program: destination, portal, share, reward, email, launch. Steps can be completed in any order, everything auto-saves, and readiness checks validate the program before go-live.

Can I reward both the customer and their friend?

Yes. That's the default. Reward rules are set separately for the advocate and the referred party: fixed amounts, percentages, tiers by volume, or milestone bonuses, each triggered by lifecycle states you choose.

How do you stop fake or low-quality referrals?

Every referral passes through five fraud layers (bot detection, device fingerprinting, IP and duplicate checks, velocity rules, and a fraud risk level) before any reward is released.

Does the referral page have to live on your domain?

No. Use a fully configurable hosted page, embed the referral form on your own site, or send traffic to an external URL, with a conversion snippet to credit conversions from your own checkout.

Ready to grow with referrals?

Launch your program in days, not months. See it live in a personalized 30-minute demo.