ReferralFlo
E-commerce & Retail

The post-purchase moment is your best ad slot

A customer who just loved their order is one tap from bringing you the next one. Run double-sided referrals on your storefront — with rewards that fit how retail actually margins.

Book a demoSee how it works
Rewards for both sides Hosted or embedded on your store Five-layer fraud screening
A customer completing a card payment at a boutique counter
Maison Belle
Give 15%, get $15
belle.co/r/sarah
Copy
This month14 referred orders
The problem you already have

Your unboxing moment is being photographed and shared right now — in group chats, on stories, over coffee. And the next order it inspires will pay a retargeting network instead of the customer who caused it.

What most stores do: a generic 10%-off code in the order email that leaks to coupon sites, credited to no one. Meanwhile CAC on paid social climbs every quarter.
What ReferralFlo does: puts a personal, tracked offer in the post-purchase moment — she gives 15%, gets $15 — with every click, order and reward attributed and fraud-screened.
92%
of consumers trust recommendations from people they know
Nielsen
20–50%
of purchasing decisions are driven by word of mouth
McKinsey
18%
lower churn among customers acquired by referral
Wharton / Journal of Marketing
How it runs here

From an unboxing to a second order

Each step shows the human moment — and what ReferralFlo records beneath it.

1
Sarah's order arrives
The thank-you page and order email carry her personal referral offer.
Advocate record + unique code issued at opt-in
2
She shares the glow
One tap posts her link to the group chat asking 'where's that from?'
Clicks tracked with source and device
3
Jordan checks out
15% off her first order, tied cleanly to Sarah's link.
Order credited via conversion snippet, fraud-screened
4
Both sides win
$15 for Sarah, a happy first-time customer for you.
Rewards approved and fulfilled with full audit trail
Why stores run it on ReferralFlo
01
Margin-aware rewards
Percentage for the friend, fixed credit for the advocate — or tiers that improve as customers refer more. You set separate rules for each side, so the maths works at your margin, not a template's.
02
Codes that don't leak
Personal links and codes tied to real advocates, screened by five fraud layers — so the offer lives in group chats, not on coupon aggregators.
03
Your brand end to end
Hosted program pages and advocate portal in your colours on your domain — or embed the form straight into your storefront and keep the whole journey on-site.

“Referrals went from 4% to 22% of revenue in six months. The post-purchase widget alone paid for the platform in week one.”

Marcus Patel
Marcus Patel
Director of Marketing, Glow Beauty Co.
What customers see

A share page that looks like your store

The hosted program page carries your brand, your offer and your voice — configured end to end in the destination step, or embedded on your own domain instead.

refer.acme.co/p/friends-of-acme
Acme Co.
Give $50, get $50
Refer a friend to Acme. They save on their first order — you earn a reward when they convert.
1Share your link
2Friend signs up
3You both get rewarded
Work email
Join the program

Is this the right fit for your team?

Built for
DTC brands and retailers with repeat-purchase products — skincare to supplements to home goods — from first-hundred-orders stores to multi-brand portfolios.
What's included
Post-purchase capture, hosted or embedded · double-sided reward rules · personal links and codes · lifecycle emails · five-layer fraud screening · payouts via Stripe, PayPal or Tremendous.
Works with
Your Shopify storefront and Stripe payments, with Zapier pushing referral events to the rest of your stack. Graduating superfans? Add an ambassador program.
Everything included

The details that make it dependable

Post-purchase moment

Offer appears when delight peaks — right after checkout.

Double-sided rewards

Percentage, fixed, tiered or milestone — per side.

Personal codes

Every advocate gets a link and code of their own.

Fraud screening

Five layers between a click and a payable discount.

Hosted program pages

Hero, benefits, FAQ and signup — your brand.

Lifecycle emails

Reward issued, reminder nudges — from your domain.

Multi-program

Run seasonal pushes beside the evergreen program.

Analytics & CSV

Referred revenue, channels, cohorts — exportable.

Common questions

Does it work with our storefront?

Yes — use the hosted program page, or embed the referral form directly on your store. The conversion snippet credits orders from your own checkout, and the Shopify and Stripe integrations connect the commerce side.

How do you keep referral codes off coupon sites?

Codes are personal — each ties to a real advocate — and every redemption is screened by five fraud layers including IP and duplicate checks and velocity rules, so mass-shared codes get flagged before rewards pay.

Can we reward store credit instead of cash?

Reward rules support fixed amounts, percentages, tiers and milestone bonuses on each side. Cash-style payouts run through Stripe, PayPal or Tremendous; discount-style rewards live in your commerce stack via the integrations.

Program examples

Real programs in this space

Browse all teardowns

Ready to grow with referrals?

Launch your program in days, not months. See it live in a personalized 30-minute demo.