ReferralFlo
SaaS & Tech

Your users already recommend you in Slack. Instrument it.

Every happy workspace is quietly selling your product in channels you'll never see. ReferralFlo gives each user a link worth sharing — and gives you the attribution from first click to paid conversion.

Book a demoSee how it works
Unique link per user Conversion snippet for your app Rewards on paid conversion
A software team collaborating at laptops
NovaKit
Give a month, get a month
novakit.io/r/sarah
Copy
This quarter31 referred signups
The problem you already have

Someone in a customer's Slack just asked "what do you use for this?" — and your champion answered with your name. That signup will land in your analytics as "direct". No thank-you, no repeat.

What most SaaS teams do: a dusty 'invite a friend' link buried in settings, credited to nobody, measured never. The channel with the best trial-to-paid economics runs on vibes.
What ReferralFlo does: gives every user a tracked link and short code, follows the referral from click through signup to paid conversion via the tracking snippet, and pays the reward automatically.
92%
of consumers trust recommendations from people they know
Nielsen
16%
higher lifetime value from referred customers
Wharton / Journal of Marketing
20–50%
of purchasing decisions are driven by word of mouth
McKinsey
How it runs here

From a Slack message to a paid workspace

Each step shows the human moment — and what ReferralFlo records beneath it.

1
Sarah joins your program
A power user signs up in your branded portal — or straight from an in-app link.
Advocate record + unique referral code issued
2
She answers the Slack question
Drops her link in the thread. Three teammates click that afternoon.
Every click tracked with source and device
3
A workspace converts
Trial started Tuesday, upgraded Friday — signalled by your conversion snippet.
window.ReferralFlo.convert() credits the referral
4
Both accounts get credit
A month free for Sarah, a month for the new workspace.
Reward rule fires on converted; fulfilment tracked
Why SaaS teams run it on ReferralFlo
01
Attribution your dashboard can defend
Referred signups stop hiding inside 'direct'. Every conversion ties to an advocate, a program, a channel and a device fingerprint — numbers a growth review can trust.
02
Rewards that match SaaS economics
Account credit, fixed cash or percentage of first invoice — separate rules for the advocate and the referred workspace, triggered on the lifecycle state you choose (usually converted, not clicked).
03
Ship it without an engineering epic
The six-step method launches a program without a sprint: hosted or embedded capture, the JS snippet for conversion events, and the REST API when you want to go deeper.

“Referred trials convert at roughly double our average — and for the first time we can actually see them in the funnel instead of guessing.”

Sarah Chen
Sarah Chen
VP Growth, TechScale
The operator's view

One dashboard, from clicks to revenue

Advocates, referrals, conversions and rewards in one place — with the referral revenue trend your Monday growth meeting actually asks about.

RF/Dashboard
Last 30 days
Good morning, Dana
Here's how your referral programs are performing.
Referral revenue
$0↗ +24%
Active advocates
0↗ +182
Conversion rate
0.0%↗ +1.2%
Referral revenue
7d30d90d
$120k$80k$40k$0
Jul 1Jul 8Jul 15Jul 22Jul 29
Top advocatesThis month
1Sarah Chen24referrals
2Marcus Patel19referrals
3Priya Rao15referrals
ActivityLive
Reward approved
$50 to Sarah Chen
2m
Referral converted
Jordan Kim · Winter Campaign
9m
Payout batch sent
$1,240 · 12 advocates
3h

Is this the right fit for your team?

Built for
Product-led and sales-assisted SaaS — from a first referral experiment on a single plan to multiple programs across self-serve and enterprise motions.
What's included
Unique links and short codes per user · hosted or embedded capture · conversion tracking snippet · five-layer fraud screening · rewards via Stripe, PayPal or Tremendous · funnels and cohort analytics.
Works with
The customer referral motion for end users, plus an affiliate program for consultants who deploy you — both from one workspace. Connect the rest via REST API and Zapier.
Everything included

The details that make it dependable

Conversion snippet

Credit paid conversions from inside your app.

REST API & webhooks

Referral events into your warehouse and CRM.

Lifecycle email triggers

Welcome, converted, reward issued — your voice.

Five-layer fraud screening

Bots and duplicates never become payable.

Advocate portal

Users see clicks, conversions and rewards live.

Program duplication

Clone the self-serve program for enterprise.

White-label & custom domain

The whole flow reads as your product.

Usage-aware plans

Capacity warnings at 75%, 90% and 100%.

Common questions

How do we credit a referral when conversion happens inside our app?

Drop the conversion tracking snippet into your app and call window.ReferralFlo.convert() when the workspace upgrades — the referral moves to converted and reward rules fire from there. The REST API covers server-side flows.

Can rewards wait until the trial actually converts?

Yes — reward triggers are tied to lifecycle states. Most SaaS programs pay on converted, not on signup, and both the advocate's and the referred account's rewards are configured separately.

How do you stop signup farming?

Five fraud layers screen every referral — bot detection, device fingerprinting, IP and duplicate checks, velocity rules and a per-referral fraud risk level — before any reward is released.

Program examples

Real programs in this space

Browse all teardowns

Ready to grow with referrals?

Launch your program in days, not months. See it live in a personalized 30-minute demo.