ROI Calculator
What would a referral program earn you?
Enter your numbers below. We'll show you the projected advocates (referrers), closed customers, revenue, and net ROI based on industry benchmarks.
Your inputs
Sets how fast referenceable customers become active advocates (referrers) as the program matures.
Your pool of power users / customers who could refer others
$
Total yearly revenue you expect from one closed customer
$
%
$
Projected Year 1 ROI
0%
✅ Solid ROI — your program will pay for itself many times over.
Grows as your program matures
Year 1
Launch
123%
ROI
Advocates3,000
Closed customers150
Year 2
Gamification tuning
161%
ROI
Advocates6,000
Closed customers300
Year 4
Mature program
181%
ROI
Advocates10,000
Closed customers500
How we calculate your numbers (Year 1)
Advocates↓ 6%3,000
Referrals↓ 30%900
MQLs↓ 70%630
SALs↓ 80%504
SQLs↓ 85%428
Closed customers↓ 35%150
New customers / yr
150
Gross revenue
$17,993
Net revenue
$9,907
Lifetime revenue
$46,781
Based on 2.6× LTV multiplier
Cost breakdown (Year 1)
Advocate (referrer) rewards$2,999
Referral (referee) discounts$2,699
ReferralFlo platform$2,388
Total annual cost$8,086
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