Long-form playbooks
for serious operators.
Step-by-step guides we wrote because we got tired of seeing teams reinvent the same wheel. Every guide is opinionated, tested, and free.
Six playbooks. One body of work.
The 7-Day Launch Playbook
Go from zero to a live referral program in one week. Day-by-day action items, templates, and decision trees.
Picking the Right Reward
Cash, discount, store credit, gift card, swag — the framework we use to pick rewards that compound revenue.
Analytics That Actually Matter
The five metrics that determine if your program is working — and the dashboards we use to monitor them.
Recruiting Your First 100 Advocates
Email scripts, in-product moments, and outbound tactics that turn dormant customers into evangelists.
The Anti-Fraud Handbook
Self-referrals, IP collisions, refund cycling, and partner collusion — how to detect and stop each.
Building a Multi-Program Org
When (and how) to expand from one program to a portfolio. Org design, tooling, and reporting at scale.
Six rules that beat 80% of programs.
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