How the Gousto referral program works
Gousto publishes an unusually complete set of referral constraints and no reward values at all. The referrer is capped at twenty friends a month, credit expires after three months without a purchase, credit has no cash value, and the referred friend must be at a different delivery address. The amounts appear only behind login.
Gousto runs a program but does not publish the amount
That is a finding, not a gap. The mechanic below is published; the value is not, and any specific figure circulating for this brand comes from third-party sites rather than the company.
What makes this program different
The different-delivery-address rule. Meal-kit referral fraud is overwhelmingly household-based — the same kitchen claiming new-customer discounts repeatedly — and an address check is a far more effective control than device or payment fingerprinting for that specific pattern.
Why it works
An address rule targets the actual fraud pattern in the category rather than a generic one.
A monthly cap that resets keeps enthusiastic advocates active instead of permanently exhausted.
Expiring credit on inactivity converts dormant liability into breakage.
What to copy
- Identify the fraud pattern specific to your category and write a rule for it, rather than relying on generic device checks.
- Reset caps monthly rather than setting a lifetime limit — advocates come back.
- Gousto publishes no reward values on any crawlable page; both amounts appear only on the logged-in page. Note also that gousto.co.uk/refer-a-friend is a soft 404 — the live terms live on cook.gousto.co.uk.
Gousto referrals, answered
How much does Gousto give for a referral?
Gousto does not publish the values. The terms describe account credit for the referrer and a percentage discount for the friend, with amounts shown only on the logged-in page.
Can I refer someone in my own household to Gousto?
No. Gousto's terms require the referred friend to be at a different delivery address.
Gousto is not a ReferralFlo customer and this page is not affiliated with, endorsed by, or sponsored by Gousto. All terms described here are taken from Gousto’s own published materials as at 4 August 2026 and may have changed since. Trade marks are the property of their respective owners.
Want a program like Gousto’s?
ReferralFlo runs the mechanics on this page \u2014 tiered rewards, qualification rules, caps and payouts \u2014 without engineering time.