ReferralFlo
United Kingdom · E-commerce

How the Gousto referral program works

Gousto publishes an unusually complete set of referral constraints and no reward values at all. The referrer is capped at twenty friends a month, credit expires after three months without a purchase, credit has no cash value, and the referred friend must be at a different delivery address. The amounts appear only behind login.

LiveVerified against Gousto’s own terms on 8 September 2026Official source
01The terms

Gousto runs a program but does not publish the amount

That is a finding, not a gap. The mechanic below is published; the value is not, and any specific figure circulating for this brand comes from third-party sites rather than the company.

Referrer gets
Account credit — value shown only when logged in
Referred friend gets
A percentage discount — value shown only when logged in
Qualification
The friend must never have made or paid for a Gousto order, and must arrive either through the referral link or by entering the code at checkout. The referrer needs a single Gousto account with a problem-free history, cannot refer themselves, and the friend must be at a different delivery address. Gousto asks the referrer to check the friend is happy to hear from them first.
Cap
20 friends per month, resetting on the 1st
Expiry
Credit is added when the friend makes a first purchase and must be used within 3 months or it expires. Gousto credit has no official monetary value and cannot be exchanged, transferred, redeemed, replaced or refunded for cash.
02The mechanic

What makes this program different

The different-delivery-address rule. Meal-kit referral fraud is overwhelmingly household-based: the same kitchen claiming new-customer discounts repeatedly. An address check is a far more effective control than device or payment fingerprinting for that specific pattern.

03The design

Why it works

An address rule targets the actual fraud pattern in the category rather than a generic one.

A monthly cap that resets keeps enthusiastic advocates active instead of permanently exhausted.

Expiring credit on inactivity converts dormant liability into breakage.

04The takeaway

What to copy

  • Identify the fraud pattern specific to your category and write a rule for it; generic device checks miss it.
  • Reset caps monthly instead of setting a lifetime limit. Advocates come back.
What we could not verify
  • Gousto publishes no reward values on any crawlable page; both amounts appear only on the logged-in page. Note also that gousto.co.uk/refer-a-friend is a soft 404; the live terms live on cook.gousto.co.uk.
05Questions

Gousto referrals, answered

How much does Gousto give for a referral?

Gousto does not publish the values. The terms describe account credit for the referrer and a percentage discount for the friend, with amounts shown only on the logged-in page.

Can I refer someone in my own household to Gousto?

No. Gousto's terms require the referred friend to be at a different delivery address.

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Gousto is not a ReferralFlo customer and this page is not affiliated with, endorsed by, or sponsored by Gousto. All terms described here are taken from Gousto’s own published materials as at 8 September 2026 and may have changed since. Trade marks are the property of their respective owners.

Want a program like Gousto’s?

ReferralFlo runs the mechanics on this page — tiered rewards, qualification rules, caps and payouts — without engineering time.