ReferralFlo
Travel & Hospitality

Guests sell the view better than ads do

The sunset photo your guest just posted is worth more than your ad budget — if the friends it inspires book direct. Give every guest a link that makes their recommendation count.

Book a demoSee how it works
Direct-booking referrals Rewards both guest and friend Your brand, your domain
A traveller looking out over a destination
Skyline Resorts
Give a getaway, get $100
skyline.com/r/dana
Copy
This season9 referred stays
The problem you already have

Your guests post the pool, tag the property, and answer "where WAS that?" a dozen times. Then their friends book the same room through an OTA — and you pay commission on a stay your guest sold.

What most properties do: a 'refer a friend' line in the newsletter pointing at the homepage — untracked, unrewarded, and losing to the OTA's one-click checkout every time.
What ReferralFlo does: arms every past guest with a personal link to your direct booking flow, rewards both sides when the stay completes, and shows you exactly which guests fill your rooms.
92%
of consumers trust recommendations from people they know
Nielsen
20–50%
of purchasing decisions are driven by word of mouth
McKinsey
16%
higher lifetime value from referred customers
Wharton / Journal of Marketing
How it runs here

From a pool photo to a direct booking

Each step shows the human moment — and what ReferralFlo records beneath it.

1
Dana checks out happy
The post-stay email carries her personal referral link.
Advocate record + unique link per guest
2
She answers the comments
'Where was that?' gets her link, not just the name.
Clicks tracked with source and device
3
Friends book direct
Your booking flow, your rate — no OTA in the middle.
Stay credited via conversion snippet or your team
4
Both get rewarded
$100 toward Dana's next stay; a welcome perk for the friend.
Rules fire on completed stay; fulfilment tracked
Why properties run it on ReferralFlo
01
Direct bookings, defended
Referred friends land on your booking flow with the offer attached — the one path where your rate beats the OTA's, because the recommendation came with it.
02
Rewards worth packing for
Stay credits, upgrades or cash-style payouts — double-sided rules that make the guest generous and the friend decisive, released only when the stay completes.
03
Seasonal by design
Run the summer push and the loyalty evergreen as separate programs — each with its own rewards and emails — and compare them season over season.

“Referred guests book direct, stay longer, and half of them post the same sunset that brought them here.”

Jordan Kim
Jordan Kim
General Manager, Skyline Resorts
What friends see

A referral page that feels like the destination

The hosted page carries your property's brand and the friend's welcome offer — configured end to end, or embedded in your own booking site.

refer.acme.co/p/friends-of-acme
Acme Co.
Give $50, get $50
Refer a friend to Acme. They save on their first order — you earn a reward when they convert.
1Share your link
2Friend signs up
3You both get rewarded
Work email
Join the program

Is this the right fit for your team?

Built for
Hotels, resorts, vacation rentals, tour operators and travel clubs that live and die by direct bookings and returning guests.
What's included
Post-stay referral capture · double-sided stay rewards · hosted or embedded booking-flow pages · seasonal multi-program setup · fraud screening · analytics by season with CSV export.
Works with
Your payments via Stripe, guest comms via Intercom, and the rest of the stack through Zapier and the REST API.
Everything included

The details that make it dependable

Post-stay moment

The link arrives while the tan is fresh.

Stay-credit rewards

Fixed, percentage or milestone — per side.

Branded hosted pages

The offer looks like your property.

Seasonal programs

Summer push and evergreen, side by side.

Conversion snippet

Credit bookings from your own flow.

Fraud screening

Five layers before any credit is issued.

Guest portal

Referrals and rewards, on their phone.

Season analytics

Referred stays by program, exportable.

Common questions

How do referred friends end up booking direct?

The guest's link lands on your hosted referral page or your own booking site with the offer attached — and the conversion snippet credits the completed booking back to the referring guest.

When are rewards released?

On the lifecycle state you choose — typically the completed stay, not the booking — with optional approval first and fulfilment via Stripe, PayPal or Tremendous.

Can we run different offers for high and low season?

Yes — programs are independent, so the summer campaign and the evergreen program each carry their own rewards, emails and reporting, and you can pause or re-launch either in a click.

Program examples

Real programs in this space

Browse all teardowns

Ready to grow with referrals?

Launch your program in days, not months. See it live in a personalized 30-minute demo.