Original research

Referral program statistics, by sector

Most referral statistics on the internet are third-party figures recycled without their sample, definition or date. These are counted from 126 programs across 13 sectors, each read from the brand's own published terms and each carrying the date it was checked.

Browse the underlying teardowns The full report

01Sectors

Pick your vertical

Each page states its sample size, its method and its verification date, and names the programs behind every figure so any number can be checked.

Fintech

n = 22 programs · 88% reward both sides · 58% publish a cap

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E-commerce

n = 17 programs · 93% reward both sides · 50% publish a cap

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Investing

n = 11 programs · 100% reward both sides · 56% publish a cap

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Education

n = 11 programs · 89% reward both sides · 44% publish a cap

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SaaS

n = 11 programs · 82% reward both sides · 55% publish a cap

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Fitness

n = 9 programs · 88% reward both sides · 60% publish a cap

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Marketplace

n = 8 programs · 88% reward both sides · 50% publish a cap

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Travel

n = 7 programs · 100% reward both sides · 100% publish a cap

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Telecoms

n = 7 programs · 86% reward both sides · 100% publish a cap

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Payments

n = 7 programs · 100% reward both sides · 80% publish a cap

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Grocery delivery

n = 6 programs · 83% reward both sides · 60% publish a cap

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Broking

n = 5 programs · 40% reward both sides · 50% publish a cap

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Energy

n = 5 programs · 100% reward both sides · 67% publish a cap

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Not published yet. Food & drink. The corpus holds 127 programs in total, but a sector is only published once at least 5 have been verified in it. Below that, a single unusual program moves every percentage by twenty points. These sectors appear as the library grows.

02Questions

Common questions

Where do these referral statistics come from?

From ReferralFlo's own library of brand teardowns. Each programme's reward, caps, expiry and qualification terms were read from the brand's own published pages, never from a roundup or coupon site, and each carries the date it was checked.

Why are some sectors missing?

A sector is only published once at least 5 programmes have been verified in it. Below that, one unusual programme moves every percentage by twenty points, and a benchmark that fragile is worse than none.

How are these different from other referral marketing statistics?

Most published referral figures are third-party numbers recycled without their sample, definition or date. Every figure here states what was counted, across how many programmes, verified when, and links the programmes behind it so it can be checked.

Can these figures be cited?

Yes, freely, with attribution and a link. The underlying per-programme terms are public on the linked teardown pages, so any cited figure can be traced back to the brand's own source.

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