Topics
Everything we publish sits in one of six areas. Each has its own hub with the full set of articles.
Referral reward design
How to choose, size, and structure referral rewards — double-sided incentives, cash versus credit, margin-safe sizing, and when to hold a payout in escrow.
1 articleReferral fraud and compliance
Detecting and preventing referral program abuse — self-referral matching, IP velocity, device overlap, disposable emails — plus the compliance posture regulated industries need.
1 articleIn-product share moments
Where and when to place the referral ask — trigger points across the customer lifecycle, in-product widgets, storefront theme blocks, and how to test placement.
1 articleLaunching a referral program
Standing up a referral program end to end — strategy, program type, advocate tiers, rollout, and the failure modes that stall programs after launch.
1 articleReferral measurement and attribution
Proving what a referral program is worth — attribution across domains and devices, referred-versus-paid cohort comparisons, payback windows, and reward ROI.
Coming soonReferral integrations and API
Wiring referrals into the rest of your stack — CRM and commerce integrations, real-time webhooks, and building custom referral flows with the SDK.
Coming soon