ReferralFlo
Customer referrals

Turn your customers into your best sales team

People already recommend you. ReferralFlo makes each recommendation a tracked, rewarded, repeatable event — from the first shared link to the payout that says thank you.

Rewards for both sides Hosted or embedded Five-layer fraud screening
Tonight, in your program
Acme Co. Referrals
Give $50, get $50
app.referralflo.ai/r/sarah-chen
Copy
Sarah shared her link
Copied · posted to her group chat
Jordan clicked
Instagram · iPhone · first visit
Jordan converted
First order · $180
Sarah's reward
$50
Jordan's reward
$50
The problem you already have

Right now, somewhere, a customer is recommending you — in a group chat, over coffee, in a Slack you'll never see. You can't thank them, you can't measure it, and you can't make it happen again.

What most teams do: a coupon code in an email footer, a spreadsheet nobody updates, rewards paid whenever someone remembers. The channel that converts best gets managed worst.
What ReferralFlo does: runs the same recommendation as a program — a link worth sharing, a reward on both sides, every step tracked from click to payout.
92%
of consumers trust recommendations from people they know
Nielsen
16%
higher lifetime value from referred customers
Wharton / Journal of Marketing
18%
lower churn among customers acquired by referral
Wharton / Journal of Marketing
Follow one referral

From a shared link to two rewards

Each step shows the human moment — and what ReferralFlo records beneath it.

1
Sarah joins your program
A happy customer signs up on your branded page.
Advocate record + unique referral code issued
2
She shares her link
Pre-written post, one tap — it lands in a group chat.
Every click tracked with device & source
3
Jordan converts
Her friend clicks Thursday, orders Friday.
Verified → qualified → converted, fraud-screened
4
Both get their reward
$50 each — and Sarah shares again next month.
Approved & paid via Stripe, PayPal or Tremendous
Why customer referrals
01
Both sides win
A reward for the advocate and one for the friend — configured separately, released only when the referral converts. Double-sided programs give both people a reason to act.
02
Attribution you can defend
Every referral is tied to an advocate, a program, a channel and a device fingerprint — so when referrals drive revenue, finance believes the numbers.
03
Rewards that pay themselves out
Approve one-by-one or in bulk; fulfilment runs through Stripe, PayPal or Tremendous with per-reward status tracking, retry, and a full audit trail.

Referrals went from 4% to 22% of revenue in six months. The post-purchase widget alone paid for the platform in week one.

Marcus Patel
Marcus Patel
Director of Marketing, Glow Beauty Co.
Rewards in action

Approve it, and it's paid

Converted referrals queue up with their reward amount attached. Review, approve in bulk, and fulfilment fires — with an audit trail behind every dollar your program spends.

Reward approvalsThis week
$50.00 · Cash reward
Sarah Chen · Winter Campaign
PendingApproveReject
Marcus Patel
$200.00 · Spring Launch
Approved
Priya Rao
$100.00 · Winter Campaign
Approved
Fraud check passed
Device · velocity · duplicates
0 fraudulent payouts this quarter

Is this the right motion for you?

Built for
Products people already recommend — e-commerce, SaaS, and services with repeat customers. Works from your first hundred customers up; no engineering project required to start.
What's included
Hosted or embedded capture · double-sided reward rules · lifecycle emails · five-layer fraud screening · payouts via Stripe, PayPal or Tremendous · funnels and channel analytics.
Pairs well with
Graduating your most active advocates into an ambassador program — both run side-by-side from the same workspace, on one plan.
Everything included

The details that make it dependable

Hosted or embedded capture

Your page or ours — lead form builder with consent rules.

Lifecycle email triggers

Welcome, referral received, converted, reward issued, reminders.

Five-layer fraud screening

Every referral scored before a reward moves.

Tiered & milestone rewards

Fixed, percentage, tiered by volume, or milestone rules.

Short links that track

Click tracking with device and source metadata.

Conversion snippet

Credit conversions from your own checkout.

White-label everything

Your brand, colours and domain throughout.

Zapier, API & webhooks

Push referral events anywhere in your stack.

Common questions

How long does it take to launch a customer referral program?

The six-step method walks you from blank page to live program — destination, portal, share, reward, email, launch. Steps can be completed in any order, everything auto-saves, and readiness checks validate the program before go-live.

Can I reward both the customer and their friend?

Yes — that's the default. Reward rules are set separately for the advocate and the referred party: fixed amounts, percentages, tiers by volume, or milestone bonuses, each triggered by lifecycle states you choose.

How do you stop fake or low-quality referrals?

Every referral passes through five fraud layers — bot detection, device fingerprinting, IP and duplicate checks, velocity rules, and a fraud risk level — before any reward is released.

Does the referral page have to live on your domain?

No. Use a fully configurable hosted page, embed the referral form on your own site, or send traffic to an external URL — with a conversion snippet to credit conversions from your own checkout.

Ready to grow with referrals?

Launch your program in days, not months. See it live in a personalized 30-minute demo.