Build perfect referral links in seconds
Compose trackable URLs with UTM tags, advocate IDs, and scannable QR codes — all in your browser, no signup required.
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What should a referral link actually contain?
Two things doing different jobs: a referrer identifier (the ?ref= parameter) that survives to signup so the right person gets credited, and UTM parameters that tell your analytics which campaign and channel the click came from. The generator above composes both onto any destination URL.
Keep the identifier human-readable where you can — sarah-chen beats a UUID when a support conversation needs to establish whose referral something was. What matters technically is only that it's unique per advocate and captured at the click, not typed from memory at checkout.
Which UTM values make sense for referral traffic?
Set utm_medium to a constant like referral so the channel aggregates cleanly, use utm_source for where the link was shared (email, whatsapp, linkedin), and utm_campaign for the push it belongs to. Resist inventing new mediums per campaign — analytics groups by medium, and five spellings of referral become five channels.
When is a QR code worth adding?
Whenever the share happens away from a keyboard: printed referral cards, event badges, packaging inserts, counter displays. A QR carrying a personal referral link makes offline sharing exactly as attributable as a link in a text message — scan, land, referrer captured.
Is this referral link generator free?
Yes — free, ungated, and entirely client-side. The URL is assembled in your browser; nothing you type is sent to us.
What is the ?ref= parameter for?
It carries the advocate's identity through the click. Your signup flow reads it and stores who referred the new account — which is the difference between a referral program and a coupon code.
Do UTM parameters affect the referral tracking itself?
No — they're for your analytics. Attribution should hang on the ref identifier; the UTMs just tell you which channel and campaign produced the click. The two travel together but answer different questions.
Want real referral attribution + auto-generated links?
ReferralFlo handles link generation, click tracking, conversion attribution, and reward fulfillment — automatically.